Joe Mullich’s Words That Work

This morning, I received an email pitch for a laptop security system that looked vaguely familiar — and then I realized I had written the pitch.  Hmm. Would responding to the offer for a free consultation to boost the response rate be unethical? …

This reminds me of something that happened about a decade ago, when people were incessantly forwarding around email jokes of the day.  A friend forwarded to me what he described as a “Hilarious” list of “31 signs that technology has taken over your life” that he thought “you could identify with.”

I responded, “I can certainly identify because this is a humor article that I wrote for American Way Magazine.” He had forwarded me my own humor piece without realizing I wrote it.  It was odd, but cool to know that someone liked the piece enough to send it around willy-nilly.

That humor piece, by the way, was stolen and posted on about 10 million web sites. Guy Kawasaki, the Apple marketing guru, did a version of my piece for an Apple magazine, listing signs that Apple had taken over your life and citing my American Way piece as his inspiration.

Would I respond to a pitch from myself? - yes!